Insert some
of these words
into any climate
change article
to amplify
public hysteria:
Unprecedented
Emergency
Irreversible
Catastrophic
Disastrous
Accelerating
Declining
Vanishing
Worrying
Concerning
Astonishing
Damaging
Urgent
Never before
Action required
Worse than previously thought
Scientists say
New study concludes
Computer modeled evidence
Senior scientists at …
World leading scientists
Leading authority on ...
Facts and data
are not necessary.